As Bitcoin adoption surges among public companies, a new player is emerging with an even more radical vision. Roxom, a Denver-based startup, is looking to reshape global finance by launching the world’s first Bitcoin-denominated stock exchange—an ambitious project aiming to redefine how companies raise capital, trade assets, and manage corporate treasuries.

Backed by the rising trend of publicly traded firms converting parts of their balance sheets into BTC—most notably MicroStrategy (Strategy) and Metaplanet—Roxom is riding the momentum of what many are calling the “Bitcoin treasury boom.”

 From Treasury to Trading: Roxom’s Vision

In recent months, a wave of listed firms has embraced Bitcoin as a reserve asset. Japan's Metaplanet has been leading the regional charge, while MicroStrategy continues to hold over 226,000 BTC (as of July 2025), solidifying its position as the world's largest corporate holder.

Roxom, however, takes the concept further: instead of merely holding Bitcoin, it is rebuilding the financial stack around it. Its upcoming BTC-based exchange will allow users to:

• Buy and sell equities priced in Bitcoin

• Settle trades on Bitcoin’s Layer 2

• Participate in BTC-denominated IPOs, making it possible for startups to go public without ever touching fiat

Institutional Backing & Funding Rounds

Roxom has already secured over $17.9 million in funding from a mix of venture capital and crypto-native firms, including:

• Draper Associates

• Borderless Capital

• Kingsway Capital

• Ego Death Capital

These funds are fueling both Roxom’s exchange platform and its unexpected second venture: a 24/7 Bitcoin-native media network, RoxomTV.

RoxomTV: A Media-Finance Flywheel

RoxomTV isn’t just marketing fluff—it’s a fully operational Bitcoin-funded broadcast platform, already streaming content across X, Twitch, Rumble, and soon TikTok and LinkedIn Live. Unlike traditional media firms, RoxomTV is:

• 100% BTC-financed

• Focused entirely on Bitcoin economy, infrastructure, and innovation

• Positioned as the first global Bitcoin-native media channel

RoxomTV’s strategy isn’t just brand-building—it’s a funnel. As public interest in Bitcoin grows, Roxom is using its media arm to educate, attract users, and channel liquidity directly into its exchange.

Tech Stack: Built for Bitcoin-Native Finance

Roxom’s exchange will be powered by:

• Roxolid, a high-speed Layer 2 protocol (likely based on optimistic rollups)

• ROMMA, an algorithmic liquidity routing engine for optimizing BTC-denominated trade execution

These tools aim to solve two problems central to BTC trading:

1. Latency and cost on the Bitcoin mainnet

2. Thin liquidity in BTC markets outside of centralized exchanges

Why the Treasury Shift Matters

Bitcoin treasuries have shifted from a curiosity to a strategic hedge. In 2024 alone:

• Metaplanet’s BTC reserves grew over 200%

• Public filings from firms in the U.S., Japan, and Latin America indicated increased BTC holdings

• Roxom itself acquired over 84.7 BTC at an average of ~$76,000/BTC, valued today at over $12.7 million

In this climate, launching a BTC-denominated exchange isn't just bold—it aligns perfectly with corporate treasury trends and the decentralization of capital markets.

Financial Inclusion Without Fiat

By denominating assets in BTC:

• Roxom eliminates the need for intermediaries like banks and forex platforms

• Enables global capital access, especially for individuals and startups in countries with currency instability

• Positions itself as a neutral financial gateway, immune to single-nation regulatory capture

This frictionless model of issuance, trading, and settlement—all in Bitcoin—isn’t just efficient; it’s revolutionary.

What's Next?

Roxom plans to launch its exchange beta later this year, with BTC-denominated IPOs coming in early 2026. The company is currently expanding operations into London, San Francisco, and Hong Kong, aligning with key financial hubs.

Where firms like MicroStrategy and Metaplanet have shown the strategic value of Bitcoin as a reserve asset, Roxom is building the infrastructure that could turn BTC into a full-fledged financial base layer.

If successful, Roxom won’t just be another Bitcoin treasury—it could become the NASDAQ of Bitcoin, enabling a generation of companies to raise capital, trade assets, and build wealth in a fully decentralized, Bitcoin-native economy.